Visual Identity Guide
Defining the 'Chicago Urban Professional' aesthetic. This guide outlines the core visual elements that represent the Standard Glass brand.
Color Palette
Deep Navy
#001F3F
Represents authority, trust, and the Chicago skyline at dusk.
Glass-Cyan
#00E5FF
Represents clarity, modern technology, and clean glass surfaces.
Slate
#64748B
Represents the industrial strength and urban foundation of Chicago.
Typography
Display Font
Space Grotesk
Used for headlines and prominent brand statements. Modern, geometric, and professional.
Body Font
Inter
Used for all body copy and technical details. High legibility and clean aesthetics.
Brand Voice
Our voice is Direct, Professional, and Reassuring. We don't use fluff. We speak to the busy professional who values time and quality.
"Precision is our standard. Chicago is our home."